Kourtney Kardashian flaunts toned figure as she launches new sustainable BooHoo line

/ 09/07/2022

Kourtney Kardashian has sent temperatures soaring in the campaign pictures for her new fashion range with BooHoo, which will focus on sustainability.

The mum-of-three showed off her gym-honed body as she unveiled some of the gorgeous items of clothing in the collection – ahead of its launch at New York Fashion Week on September 13.

The Poosh founder looked stunning as she modelled an array of outfits from the 45-piece collection with a price range of £5 to £75.

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Looking fiercer than ever, Kourtney rocked a Matrix-inspired black leather coat paired with a lace mini dress and knee-high boots and accessorised with a black choker and red shades.

She then showed off her rockstar style while sporting red PVC trousers, an acid wash T-shirt with white graphics and white mules.


Next, the 43-year-old donned a sexy number which showcased her toned physique as she tossed her short brunette locks while gazing into the camera lens.

Kourtney then strutted her stuff in a slinky white dress as she posed against a stone-washed wall. She completed the backless attire with silver earrings and a spike-like ring.

The reality TV star rocked a backless baby pink bodysuit with matching sweatpants and sunglasses in other snaps, showing off her playful side as she stunned in a variety of poses.



Kourtney then turned up the heat as she crawled around in a black lace catsuit with studded silver belts completed with black boots, while another look saw her in a cream coat with black leather bottoms and extra dark eyewear.

The wife of Travis Barker was ready for winter in another outfit, which featured an oversized silver puffer jacket worn over a black dress, which showed off her sculpted curves.

In a statement about the new collection, the star said: "When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet.


"Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts," she went on.

"I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part."

Kourtney concluded by saying: "There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements."


Her new collection with BooHoo isn't all she's launching however, as in her latest Instagram snap, Kourtney told her 196 million followers that they needed to turn on their notifications as she sat in a pink velvet chair wearing a white Tee and below-the-knee pink boots.

She captioned the post by saying: "You're gonna want to sit down for this”…notifications on please” as if to imply she was making many business ventures this year.

This clearly left her fans convinced something is coming. One fan wrote: “Wtf Kourtney? Dropping a brand out of nowhere? Where do I sign up”.

Another quipped: “This is so not a Kourtney move and that's why I'm in LOVE with this without evening knowing.”

“Been waiting for this,” gushed a third as s fourth wrote: “we’re not ready”.

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