Joanna and Chip Gaines Explain How They Curate the Shows for Magnolia Network

Chip and Joanna Gaines finally launched Magnolia Network as they took over the DIY Network on cable. The couple found tremendous success as the hosts of Fixer Upper on HGTV. However, it all ended after five seasons when the stars decided to quit despite their massive accomplishment. It wasn’t long before Discovery offered them their own network to curate their own programming and find the next home superstars. In a recent interview, the power couple explained how they find shows and talent to showcase on their network.

“We don’t do it the typical way. We’re not the network that says, ‘Send in your casting tapes,’” Joanna explained during an interview with Variety. “For us, it’s been this really authentic way of finding talent. It’s either talent that we’re just completely enamored with as far as what they do, what they’re passionate about. It’s been a little harder, honestly, because it takes a lot of time on the phone and hours of talking them into even wanting to do television. I’d say most of our talent didn’t come to us and say, ‘I want to do a show.’ We came to them and said, ‘Can we highlight what you’re doing? It’s so amazing and inspiring.’”

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