RICHARD EDEN: Holly Willoughby’s companies Roxy Media and Wylde Moon are late to file their annual accounts

Until this year, her life had a perfection which made it seem like a contemporary fairytale, with each chapter – being scouted by a modelling agency when just 14, becoming a lingerie model for Pretty Polly only two years later, securing her first television role by 19 – irrevocably leading to a more glamorous and more lucrative one than its predecessor.

But has even Holly Willoughby been unable to sidestep the turmoil which so devastatingly engulfed her erstwhile mentor and This Morning co-presenter Philip Schofield?

I ask because, four and a half months after Schofield’s abrupt resignation from ITV, following his admission of a clandestine affair with a male colleague more than 30 years his junior, Holly’s business life appears slightly less spotless than usual.

Her company, Roxy Media Ltd, of which she and her husband, television producer Dan Baldwin, are sole directors, was due to have filed its annual accounts in August but has yet to do so. 

The same is true for Wylde Moon, her fledgling lifestyle brand, which, says its website, Holly created to be ‘an ever-evolving journey of self-discovery’. Indeed, those accounts were due in July.

Holly Willoughby’s company, Roxy Media Ltd, of which she and her husband, television producer Dan Baldwin, are sole directors, was due to have filed its annual accounts in August but has yet to do so. Ms Willoughby and Mr Baldwin are pictured together in 2016

The same is true for Wylde Moon, her fledgling lifestyle brand, which, says its website, Holly created to be ‘an ever-evolving journey of self-discovery’. Indeed, those accounts were due in July. Pictured: Ms Willoughby arrives at the British Academy Children’s Film And Television Awards in association with The Lego Company, at the Hilton Hotel. London in November 2003

There’s scant danger that Holly, 42, who met Dan, 48 this month, when he was a producer on children’s programme Ministry of Mayhem which she was presenting, will be obliged to take a backward step – certainly not to Dancing On Ice, the show on which she encountered Schofield, who, three years later, insisted that she accompany him to This Morning.

Sources close to Holly assure me that, by coincidence, the accounts for all her businesses were being submitted yesterday. 

This, I’m told, was at the request of her accountant, who wanted to co-ordinate her affairs so that each company had the same year ending.

Sounds like the sweet smell of success yet again for Holly. 

Time to celebrate by lighting one of the ‘scented products’ from Wylde Moon, ‘curated by Holly’ and which ‘encapsulate a fresh, aromatic blend, to energise and invigorate’.

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